About Me

I am a writer, journalist and music critic. I have experience in news and features, interviews and reviews, and also PR, copywriting and music management. I now want to expand myself and my writing into columns, reviews, liner notes, PR consultancy and delivery, books and researching, and broadcasting.

I write to express my love of music and the centrality of music to everyday human life. We use music to bring people together, to uncover the truth and emotion of life. As a very special way of viewing the world, it is a fusion of ideas, location, locality and atmosphere. I view music as art and tradition and a personal journey. I am interested in the relationship between languages, both musical and spoken, musical form, and identity. Music represents solidarity between people, tradition and modernity, and I want to capture this. Philosophy, history and human rights lie underneath everything.

All photos copyright Rob King
All photos copyright Rob King

My background is in the academic study of music. I undertook an MA in Folklore and Cultural Tradition at the University of Sheffield in 2004, concentrating on folk and country music, completing a dissertation on the subject of conceptions of traditionality in bluegrass music. As a result of my studies, I conducted a number of writing assignments, with my work being published in academic journals. Additionally, I gave presentations at a number of high profile conferences throughout the UK, focusing on music, religion and language.  I wish to bring forward the knowledge and awareness I gained through my studies into my professional life and writing.

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Testimonials:

“Gideon is detail orientated with a profound knowledge in the underground music scene and a real master of finding new talent. His work is of an exceptional standard, innovative and interesting whilst adhering to copy deadlines. Motivated and enthusiastic, if you haven’t already, you need to get Gideon on board!” – Leah McKenzie – Coremagonline.com

“Gideon is highly respected within the industry and his professional, reliable and consistent approach make him a true pleasure to work with.” – Chris Wilde, Nu Venture Records

“First of all Gideon, thank YOU for this opportunity. Thanks to people like you we can keep this scene alive, people who dedicate time and effort in exposing humble artists like us loving what we do, and trying to share it with the world hoping to bring about great things for everyone. Once again, thank you for this. You need to keep doing what you do, the world needs people like you.” – Zardonic

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All site photos courtesy of Rob King

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